Prohire Plc Aquire Sunrent

A leading commercial vehicle contract hire company has expanded its fleet following the acquisition of Sunrent for an undisclosed sum.

Prohire Plc which provides vehicle contract hire, fleet and accident management solutions and short-term rental to some of the UK’s major LCV and HGV fleet users, has purchased family-owned Sunrent adding to its national network.

Prohire Acquire Sunrent

Based in Tunbridge Wells, Sunrent provides contract hire solutions to a range of national customers, as well as short and long-term rental. The combined fleet post-acquisition will see c.4,000 units being managed by the Prohire Group.

Sunrent’s culture and focus on customer-service played a key part in acquiring the business as Prohire’s group managing director, David B Barlow, explains: “Sunrent’s expertise in the temperature control and on-road handling sectors fits perfectly with our growth plans and strengthens our reach not just across the South East but further afield.

“As Prohire grows, it is essential that we acquire like-minded businesses that have a synergy with our own values. Like Prohire, Sunrent is customer-focused which made them a natural addition to the Group.

“Over the coming months we will be working with Sunrent’s existing management team to oversee the transition but we intend to maintain and enhance both brands to the benefit of our customers.”

The acquisition will see all of Sunrent’s employees remain with the business including Sunrent’s sales director – Jason Saunders – who will assume the role of group business development director and general manager of the Sunrent brand.

“This is an exciting opportunity to build the Sunrent brand with the support of a larger group which mirror Sunrent’s values. Prohire is already leading the way in customer-care and with their expertise we will continue to develop and provide our clients with greater service reach and fleet options,” says Jason.
Both Prohire and Sunrent are members of the BVRLA, with Prohire recently demonstrating its commitment to industry-leading compliance and service in a faultless BVRLA audit.

The company also achieved an industry-first earlier this year as it became the only commercial vehicle hire company to secure the government recognised ‘Customer Service Excellence Standard’ (CSE Standard).

“Although many suppliers in our industry cite that they deliver value-add and good customer service, to be independently assessed and verified to ensure our team, processes and strategies deliver, is proof of our focus and consistent delivery,’ says Barlow.

“The Sunrent acquisition is a fantastic opportunity to add to this and enhance our combined offering to the commercial vehicle sector.”
In addition to the new government recognised CSE Standard, Prohire has also achieved Investors in People – BSI: ISO 9001, is a member of Freight Transport Association (FTA) and achieved the Van Excellence partnership accreditation during 2016.

Leading The Way In Compliance and Practice Enhancements

ProVision is a Systems Platform that has been developed by Prohire to provide our customers and colleagues with instant visibility and greater interaction on all key areas.

Prohire continues investing in the future with a number of new and developed initiatives that will constantly create value for our customers, suppliers and us as a business.

Industry first for Prohire

One of the UK’s fastest growing Commercial Vehicle Contract Hire companies has achieved an industry first after securing the government recognised ‘Customer Service Excellence Standard’ (CSE Standard).

Prohire Plc, which has its head-quarters in Stoke-on-Trent, is the first company within the Commercial Vehicle Contract Hire sector to be recognised for its commitment to delivering customer-focused practices.

Taking 12 months to complete, the CSE Standard provides companies with a practical tool for driving customer-focused change through rigorously examining policies and procedures.
Assessed across five key areas, including customer insight, culture and quality of service, Prohire has worked closely with employees, suppliers and customers to ensure its policies and procedures are customer-driven.

Dave Barlow, group managing director at Prohire, says: “Good customer service is a 360o process – a continual partnership between customers, employees and suppliers.

“If you get your customer relationship right, it leads to repeat business, loyalty and recommendation. Being the first in the Commercial Vehicle Hire Sector to receive this customer service excellence standard has set an industry benchmark and is testament to Prohire’s culture and commitment to always deliver beyond expectation.”

As part of the assessment a group of Prohire’s suppliers and customers were randomly selected and interviewed, with many commenting on the company’s quality of consultation and engagement.
“Communication is key. Prohire doesn’t shy away from feedback which is evident in the report. If we can do something better, we will. Customer-care is often overlooked when you’re in a period of growth, when it should be the foundation,” says Barlow.

“We continually review our policies and create new systems to improve the customer journey. We are delighted with this outcome.”

With auditing over multiple days, and months of preparation and information gathering, it is a difficult standard to achieve as an independent consultant representing G4S Assessment Services (UK) Ltd (G4SAS), explains: “Like many quality assurance standards, you cannot write a policy to pass the assessment, it has to be evidenced and ingrained within the business.
“Prohire demonstrated that excellent customer service is a major focus and key to securing future business.”

Formed in 1997, Prohire provides Commercial Vehicle Contract Hire and fleet management solutions to both local and national customers across the UK.

In addition to the new government recognised CSE Standard, Prohire has also achieved Investors in People – BSI: ISO 9001, is a member of British Vehicle Rental and Leasing Association (BVRLA), Freight Transport Association (FTA) and achieved the Van Excellence partnership accreditation during 2016.

Only one other company has achieved the CSE Standard through G4SAS in the commercial vehicle sector – the DVLA. In addition to the DVLA, there are currently two other companies within the commercial vehicle sector holding the CSE Standard through different assessment bodies.

For Us It’s Personal

The Prohire Team are our single most important asset to delivering a first class customer experience. From the point on contract inception, our Customer Relations Team maintains regular contact to ensure that the service we provide is second to none. To see how the Team can help reduce your operating costs and improve fleet efficiency, call 08432 909 089 now!

Bespoke Contract Hire

Prohire Contract Hire packages are tailored to suit the needs of our customers. With hire periods ranging from 12 to 96 months and menu-based contract inclusions to suit your business, Prohire provides a flexible approach to commercial vehicle contract hire. For more information please contact a member of our experienced Customer Relations Team on call 08432 909 089.

Compliance Assured

We recognise the importance of compliance, which is underpinned by the accreditations that our business has earned. These demonstrate that as a business we have the structures and systems in place to provide a platform for compliance and efficiency. For more information call 08432 909 089 or visit http://www.prohire.plc.uk/