Prohire’s Multi-Million Investment Supports Operators when it comes to Driver Recruitment

While driver recruitment issues were highlighted on BBC Breakfast this week (FTA interview on Monday 23rd November), in recent months Prohire has taken real action to support customers in addressing this very issue.

As one of the UK’s leading commercial vehicle fleet management and rental specialists, Prohire has made a multi-million pound investment in high specification vehicles for its rental fleet, designed to support logistics operators by providing rental vehicles that are both cost effective to operators and appeal to their drivers.

Sales Director, Andrew Morley says: “During the autumn we made another significant investment in rental vehicles to enhance our support capability for new and existing customers alike. From 3.5 tonne panel vans and 7.5 – 26 tonne rigids to 44-tonne tractor units, the common thread has been specification enhancement.

“We completely understand the issues facing the industry and the vehicle specifications we’ve stipulated, across the board, mean that when renting from Prohire customers have access to rental vehicles that drivers really want to use.”

The latest vehicles ordered for Prohire’s rental fleet include 3.5 tonne Citroen ‘Enterprise’ panel vans. “This specification includes air conditioning, rear parking sensors, cruise control with variable speed limiter and satellite navigation with a 5” colour touchscreen,” says Morley.

“And the 44 tonne units that we’ve added to our rental fleet are top-of-the-range Mercedes Actros tractor units fitted with BigSpace cabs. They even have a fridge installed, which may not seem much, but to a driver on the road all day long it’s a much-appreciated comfort. Its these touches that can make the difference when it comes to recruiting drivers.”

The Mercedes Actros tractor units also feature Predictive Powertrain Control (PPC) for enhanced fuel efficiency. “Fuel consumption is critical for operators so addressing this cost at the same time as making the vehicle attractive to drivers perfectly suits our customer focussed approach, our attention to detail and our determination to provide nothing short of exceptional customer care,” adds Morley.

Mark Kitchener Boosts Fleet Engineering Excellence at Prohire

Leading commercial vehicle fleet management specialist Prohire PLC has appointed Mark Kitchener as a Fleet Engineer to further enhance and manage the engineering excellence provided to customers through its extensive national network of service providers.

Mark joins the Fleet Management team at Prohire having worked in service and fleet management for over 17-years. “The role will call upon all of my experience and knowledge,” says Mark. “As one of the Fleet Engineers at Prohire I will be responsible for managing our service network to ensure our service providers offer the highest standards of customer support and vehicle compliance to our ever growing customer base.”

The role will also see Mark conduct fleet engineering reviews with customers to ensure, from an engineering perspective, that vehicle uptime is maximised so customers can fully capitalise on vehicle utilisation.

“Through this customer focused approach Prohire proactively supports customers to drive the profitability of their vehicles,” says Mark. “This attention to detail and Prohire’s commitment to individual customer care stand out in this industry and I am absolutely delighted to be joining such a professional team.”

Mark reports to Prohire Operations Manager, Mick Steele who says of the appointment: “We are thrilled to have Mark join the team. The knowledge and understanding he has of this industry along with his drive and enthusiasm set him apart from his peers and I believe he will be a real ambassador for us.”

Mark is married with a school-aged daughter, he lives in Castle Donington, and outside of work is a keen aviator and has the ambition of gaining his Private Pilots Licence one day in the future.

Prohire Secures Investors in People Accreditation

Prohire has retained its Investors in People accreditation following a detailed independent audit last week. As one of the UK’s leading commercial vehicle fleet management specialists, the accreditation recognises the company’s proactive approach to employee engagement and working practices that facilitate people development.

Training and Compliance Manager at Prohire, Arlene Shearer says: “This Investors in People accreditation recognises the strategic learning and development program that we have in place within the business and shows customers that we are forward thinking and strive to plan ahead.”

“I would say employee engagement in the people development process was instrumental in our being awarded this accreditation again,” she adds.

Speaking of the accreditation, Managing Director Dave Barlow says: “The Prohire team here – that prides itself on providing individual support and expert advice to every single one of our customers – is a key differentiator for us in our industry.

“This Investors in People accreditation recognises that we have the structures and systematic working practices in place to assist our employees and provide them with a first class working environment in which personal development is encouraged and supported.

“It was interesting to note in the IIP report that there was much positive comment from our employees about the company. This is most welcome and I believe testament to the management team’s approach; an approach that recognises the fundamental importance of our people. Thanks to our truly engaged and enthusiastic employees we are able to offer levels of customer support that are second to none.”

Prohire Appoints New Sales and Operations Managers as Rental Demand Grows

Prohire, one of the UK’s leading commercial vehicle fleet management specialists has appointed Jonathan Eldridge and James Fairclough as Rental Sales and Rental Operations Managers respectively.

The appointments reflect a growth in demand for Prohire’s rental services and the company’s determination to ensure customers continue to receive the highest level of service.

In what is a newly defined role Jonathan, as Rental Sales Manager, will work with existing and new rental customers to ensure that, through a dedicated point of contact, they receive the levels of service and attentiveness they expect when dealing with Prohire.

At the same time, James, in his role as Rental Operations Manager, will be responsible for the day-to-day logistics, maintenance and compliance of the rental fleet.

Sales Director, Andrew Morley says: “Prohire is a leading force in the industry and has earned a reputation for delivering a high quality service. These appointments, which follow recent and considerable investment in our rental fleet, will enable us to further strengthen the quality of service that we provide to our customers.”

Recent investments include Euro 6 compliant tractor units and rigid trucks, along with light commercial vehicles.

Speaking of his appointment Jonathan says: “Joining Prohire is a new and exciting challenge for me. Alongside James and the rest of the team at Prohire I am looking forward to taking the rental operation to the next level.”

Commenting on both appointments, Morley says: “We are absolutely delighted that Jonathan’s joined us and James has taken this internal promotion. The experience and professionalism of both will undoubtedly be an asset to our business and to our customers.” Bought high quality replica handbags online.

Jonathan has always worked in the field of commercial vehicles, having previously spent two and a half years at a vehicle hire firm before joining a manufacturer of axles for the commercial vehicle sector back in 2013. Here he collaborated with end-users in defining specifications for trailer axles. He is a keen sportsman, regularly playing both cricket and hockey.

James previously worked in operations management for a competitor in the rental sector before joining Prohire.

In conjunction with the appointments Prohire is now offering contract hire on a minimum term of just 12-months, which provides even greater flexibility for rental customers.

Prohire Gains BSI Accreditation for Thirteenth Year Running

Prohire, the leading UK commercial vehicle fleet management specialist has, this week, been awarded BSI 9001:2008 accreditation for the 13th consecutive year.

The accreditation, which covers quality management, follows a detailed audit that looked into the company’s management systems and practices.

Training and Compliance Manager at Prohire, Arlene Shearer says: “This BSI accreditation verifies that as a company our processes, procedures and policies are up to date and as a business we follow best practice.”

Managing Director Dave Barlow adds: “This BSI accreditation demonstrates to our customers that all Prohire employees are properly trained and work in compliance with recognised quality management systems.

“To gain this accreditation for the 13th year is an excellent achievement. I believe it shows the Management Team’s commitment to our employees, the business and most importantly to our customers.”

Prohire Signs Van Excellence Partnership

Prohire, one of the UK’s leading contract hire, repair and maintenance, accident management and fleet management specialists today became a Recognised Partner of the Van Excellence scheme.

The scheme, initiated and developed by Freight Transport Association (FTA) in alliance with some of the UK’s best van operators, sets out to raise standards within the industry, improving the general perception of vans and light commercial vehicles and enhancing the reputation of organisations operating such fleets.

Head of Vans and LCVs at FTA, Mark Cartwright says: “We are delighted to welcome Prohire as a Recognised Partner of the scheme. I believe this partnership helps to support the company’s proactive approach and is a good example of a collaborative attitude – one that can further spread the reach of Van Excellence.”

As a Recognised Partner of the scheme, Prohire will actively support customers to ensure they are in a position to adhere to the principles of Van Excellence.

Sales Director at Prohire, Andrew Morley says: “We are delighted to become a Recognised Partner of this FTA accredited Van Excellence scheme. I believe this further accreditation is an endorsement of the approach we take with customers. It recognises our capability as a business to pro-actively support customers in relation to compliance along with our consultative approach to specifying vehicles that are appropriate for their operation.” Different replica handbags for women online.

Morley adds: “Within our existing customer base we have van operators who depend on our advice in terms of initial vehicle specification right through to whole-life operating cost. The Van Excellence partnership reflects the personal service that customers can expect with Prohire. As such, this partnership is a perfect fit.”

Throughout Prohire’s history, which has seen the business grow significantly both through acquisition and new business, the company has earned a reputation for recommending the best vehicles and services to suit the needs of customers from the outset. Because Prohire’s specialist team provides consultative advice on vehicle specification as well as fleet management, the company is ideally placed to support its customers”.

For further press information please contact:

Michelle Miles,
Customer Relations Manager,

Tel: 01782 555516

Prohire Assists in Driving ‘Green’ Efficiency at Boxes and Packaging

Boxes and Packaging, the nationwide packaging company supplying businesses with environmentally friendly corrugated cardboard boxes and cartons, has upgraded the distribution fleet at its Merseyside site with two new DAF FA LF55.250 trucks from commercial vehicle hire and fleet management specialist, Prohire Plc.

The two curtain-sided, 18 tonne Euro 6 compliant vehicles were supplied on a five-year, fixed-price contract with maintenance, replacing two existing vehicles that had come to the end of their contract.

“We’ve been with Prohire for many years. In fact, all five of our trucks are under contract with them, but when it came to renewing two of our vehicles we had a good shop around for a better deal. Prohire were the ones that came up trumps as they were very competitive, but have also continued to provide our business with very good levels of service,” says Stefan Weig, Managing Director of Boxes and Packaging.

“We did consider outsourcing our transport operation, however, with the attractive hire and maintenance package offered by Prohire – which included tyres, road tax, servicing and a replacement vehicle, they made it possible to help keep the operation in-house,” he says.

Delivered at the beginning of March, the two vehicles were specified by Prohire to suit the specific needs of the packaging company’s demanding 10 hour, multi-drop distribution operation. One of the vehicles was fitted with a ‘tuck-away’ tail-lift and both have flush-fitting ‘barn doors’ to the rear, along with rear step and grab handle for easy, safe driver access. In addition, V-groove outer rails with lashing points were installed and the height and width of the vehicles were reduced slightly to facilitate more efficient pallet loading. Finally, for security, the vehicles were fitted with trackers.

Fuel efficiency and environmental performance are important to Boxes and Packaging. “We pride ourselves on producing an environmentally friendly product. 90 per cent of our corrugated boxes are made from recycled fibres and all of our products can be recycled again. So having the environmentally efficient Euro 6 compliant engine on the new DAF trucks was very important to us,” says Weig.

Further Investment in Staff Development Pays Off for Prohire

Three employees from Staffordshire based vehicle hire and fleet management specialist, Prohire Plc, have just completed Level 5 City & Guilds Management Diplomas.

The nine month assignment-based diploma course is designed to help Senior Managers, Department Heads and other Middle Managers develop their skills and experience, improve their performance and further enhance their senior management capability.

The Prohire key employees, Michael Steele, Operations Manager; Arlene Shearer, Training and Compliance Manager; and Michelle Miles, Customer Relations Manager expect to use their honed and developed leadership skills to further drive customer service and results within the company, which is already one of the fastest growing vehicle hire companies in the UK.

Arlene Shearer commented; “The Level 5 City & Guilds Management Diploma is a broad-based qualification with a range of modules that test leadership and day-to-day management skills. We are all very proud to have completed the Diplomas and are already putting the knowledge and coaching received into practice.”

Prohire’s Group Managing Director, Dave Barlow, commented: “I am delighted that Michael, Arlene and Michelle have achieved this hard earned qualification. It is Prohire’s continuing policy to invest in the development of its staff. This qualification will provide clear, measurable benefits to these three committed and career-minded professionals translating into benefits for our customers and the future of our company.”

Prohire offers a broad range of vehicles and fleet management services and has more than 3,500 assets under management.

Prohire Appoints Dave Barlow as Managing Director

Prohire Plc, the Commercial Vehicle Contract Hire, Fleet Management and Short-Term Hire specialist headquartered in Staffordshire, has today announced that its Commercial Director, Dave Barlow has been appointed its Group Managing Director.

Barlow and his team will build upon the company’s continuing success and business wins that have seen Prohire expand its client base, fleet size and product offering. Throughout 2014 Prohire has not only invested in training, systems and its asset base, but has also secured its largest ever contract wins whilst relentlessly enhancing its customer service and delivery.

Commenting upon his new role Barlow states: “I am absolutely delighted to take the company forward through what will be our most exciting period of development to-date. During 2015 and beyond, development and provision of innovative products and services that set us apart from other providers will be at the forefront of our objectives.”

Barlow comments further: “Key to every Prohire success is our team. Their passion and drive, coupled with real industry knowledge enables us to close an ever increasing amount of business by providing real value to both our existing and new customers.”


ABOUT Prohire Plc:
Established in 1997, Prohire provides specialist contract hire, accident management and fleet management solutions to commercial vehicle operators throughout the UK and Ireland. The company has expanded through a combination of acquisitions and organic growth.

First DAF Euro 6 Models Prove Successful Choice for Growth of Prohire’s Short Term Commercial Vehicle Rental Business

• DAF is a key supplier to commercial vehicle contract hire & fleet management specialist, Prohire PLC (
• New DAF Euro 6 trucks prove popular choice for expansion of Prohire’s short term commercial vehicle rental business (new DAF LF250 and new DAF CF290)
• Euro 6 models well received by Prohire’s commercial vehicle rental customers
• Prohire made conscious choice to buy Euro 6 models to offer customers the latest technology and superior environmental credentials
• Latest PACCAR engines for new DAF Euro 6 ranges offer lower running costs, extended service intervals, improved MPG and lower emissions

Having had the confidence to be one of the first to invest in Euro 6 technology for its growing short-term hire business, Prohire PLC (, the commercial vehicle contract hire and fleet management specialist, is extremely satisfied with its choice of new DAF LF and CF Euro 6 trucks, which have been well received after their first six months in operation.

When procuring its new commercial vehicles last year, Prohire made a conscious decision to choose the improved efficiency and environmental credentials of Euro 6 compliant vehicles, as Dave Barlow, Commercial Director, Prohire PLC explained:

“At the time, we could easily have chosen well proven Euro 5 models, but that seemed like a backward step, and DAF gave us the confidence to invest in its new LF and CF Euro 6 models as we wanted to offer our customers the latest technology and best fuel economy, and we haven’t regretted it.

“After six months on our busy short term rental fleet, used by a wide variety of commercial operators, any worries about the new Euro 6 technology has been completely unfounded in our experience as we haven’t had any issues or negative comments, which is a really positive sign,” he continued.

DAF is a key supplier to Prohire’s contract hire and fleet management business, and represents around 50 per cent of the vehicles on its total HGV (>3.5t) fleet.

The new DAF LF250 18t trucks have the latest six cylinder, 6.7-litre, PACCAR PX-7, Euro 6 engine, while the CF290 FAR 6×2 trucks are 26t with a six cylinder. 10.8-litre, PACCAR MX-11 Euro 6 engine. Both engines are designed to maximise performance, yet be lighter, more fuel efficient and lower running costs with service intervals up to 60,000 km. They also has new, enhanced interiors to improve the daily work-life of the driver.

These vehicles are used exclusively for Prohire’s short term rental division and are based across the UK, sometimes driven by a different driver every day, and expected to cover around 500,000 km during their five year lifecycle. They were supplied via Lancashire DAF in Preston, and as the majority of Prohire’s customers operate in the haulage and distribution sectors, it chose rigid bodies fitted with curtainsides by approved specialist commercial vehicle bodybuilder, Martin Williams (Hull) Limited.
Phil Moon, Marketing Manager, DAF Trucks UK added: “With strong durability, positive driver feedback and low running costs, DAF trucks are a particularly popular choice for rental fleets for operators and end users alike, especially for distribution and multi-drop work.

“The new, enhanced interiors and lower running costs of our Euro 6 models will make them even more popular, with the same high standards of customer service from the DAF dealer network that our customers rely on,” he continued.

For more information on the new DAF Euro 6 models, designed for maximum efficiency, reliability and the highest driver comfort, please visit, call 01844 261111 or email


Notes to editors:

• DAF Trucks UK is the market leader across all sectors in the UK, from 7.5 to 44 tonnes. The new Euro 6 LF, CF and XF Euro 6 trucks are designed to maximise profitability for operators and provide drivers with the best possible driving experience, supported by a nationwide network of 133 dealers across the UK (including two in the Channel Islands). DAF is a subsidiary of PACCAR – the global leader in the design, manufacture and customer support of light, medium and heavy trucks.

For further information please contact:

Martin Hayes/John Rawlings, Automotive PR
t: +44 (0)20 7952 1070